A recent report by AMA Research has revealed that the market for paint, wallcoverings and wood care products was worth a staggering £925m in 2017.
Having hit an all-time low in 2009, the upturn in the construction sector in 2014 stimulated demand for decorating products. This grew enormously during 2015 but has tapered off since 2016.
Amongst the key drivers of demand are the housing market, consumer confidence, home improvement levels, design trends, non-residential construction activity and the weather in any given year.
The paint sector has seen a shift towards more water based products, with acrylic eggshell showing good growth. There has also been a marked increase in demand for what could be described as value added products such as durable, stain resistant and easy-to-clean products, as well as more specialist paints, including light reflecting, textured finishes, anti-bacterial, low odour, fast drying, anti-slip floor paint and insulating paint.
The trend in the wallcovering sector is towards bold designs, including the use of texture and digital printing. Wood care has seen good growth in fencing, sheds and conservatories, accompanied by demand for garden paints.