I am well aware of the old adage that ‘the customer is always right’. It means in effect that you should always carry out the instructions given to you by a client, no matter what you think about them.


I am a great believer in communication, however, and would rather explore the client’s ideas than follow his instructions to the letter without question.

What I aim to achieve is a solution that the client is completely happy with, even if it involves ideas he would never have dreamed of.